The Most Important Thing An Author Can Do

Seth Godin points us to this interview on Media Bistro and wonders about the logic of the statement:

The publisher of one of the leading book imprints says, “The most important thing an author can do is have his or her book in on time.”

Really?

That’s the most important thing an author can do?

Seth disagrees and writes:  "... the most important thing an author can do is write a breakthrough book, one that makes readers gasp and talk and share. And the second most important thing an author can do is build a tribe, a significant connection with a growing number of people."