Most Fun Ever / Working with Guy Kawasaki

One more APE fan!

Of course, I want to thank Guy and Shawn for mentioning me in the acknowledgements of their book APE, Author, Publisher, Entrepreneur. Before I get going on why it's so much fun working with him -- I must stop and ask you -- did you read his book yet!? Go get it!

We met when I worked on Enchantment since I was one of many other excellent contributors to the book and his social media push for the book. I really didn't know all that much about him. I knew he was an Apple Evangelist for the Mac. I knew he'd done 9 books before Enchantment. I knew he was smart, but I didn't know how funny he was, or how ANNOYING he can be.

Seriously, he is as annoying as some brainy younger brother who is always asking you questions about why something is done the way it's done and why not try something new.   I use the word "annoying" here as a high compliment, since he is relentlessly innovative. There's not one thing he takes for granted.

He's the original "push the envelope" guy and "think out of the box" guy and "why not" guy. I'd worked with him on his book Enchantment, met him online, met in person, connected with him on social media often, then worked with him on the What The Plus: Google+ for the rest of us and still, for some odd reason, had never heard him speak at any conference. He speaks at lots of events and conferences, and I was busy most times he was in town to speak, but then I finally heard him speak in Boston after knowing him for about two years.

Maybe I'm a little critical of speakers, because I was involved in putting on events and hearing many speakers at Harvard Business School Publishing and at TTI Vanguard. I figured he would be good. I did not expect him to be TERRIFIC. He's serious, smart, funny and hilarious at times. He also speaks the truth when it needs to be spoken, which most people don't do. So this makes him even more fun to listen to. Anyway, if you have been busy and have some good excuse for not having read his last few books, I forgive you, but go get them! Read them! Enjoy them! I know you will!