Monday, April 1, 2013

Bless Me Father For I Have Sinned

Yes, confession time, I need another month to finish my Kickstarter book, Founders Less Than Three and I'm officially slipping my March 31 deadline today. I hate slipping deadlines, but I have two very good reasons.
1. Sheryl Sandberg
2. Guy Kawasaki

So it goes like this.  My book Founders Less Than Three is about a brave, bold, female entrepreneur just the kind of person Sheryl Sandberg is writing about in her book  Lean In  which was released March 11, 2013. I have the chance to meet her this week and more importantly, meet all the people (women and men) inspired by her book and get a sense of what they are thinking. I need to experience all that and incorporate it in my book. I need to "lean in" to her literary launch happening this month, watch up close and publish my book AFTER experiencing it. When I set my deadline last year, I didn't realize her book was coming out so close to the date.

I am seeing her twice this week in Boston and I need to connect with the crowds of people at her events even more than with her. I see her Thursday in Brookline and Friday in Boston.

And as for Guy Kawasaki, he's a pal and I love the new book he just co-authored with Shawn Welch,   Author, Publisher, Entrepreneur -- in fact, he's nice enough to call me the "mother" of the book in the acknowledgements.  I haven't actually started using all his good advice on how to get out there and social media market the heck out of it.  If I don't follow his lead and get cranking on marketing my book using the ways he and Shawn have made so easy to understand and follow, I'm an idiot.  I've just been writing it (not promoting it) and that's not enough anymore when it comes to this new world of ebooks.  So I need this month to work on the launch of the book. (Yes, Guy, I should have been doing it all along! Mea culpa!)

Also, I plan to blog every day in April about the book, just to give you an idea about how these things work.  Keep an eye on this blog. Some of it will be thrilling and happy, some down, depressing and dark, but I know i can get this thing out there and can't wait to complete it. I keep two mantras next to my screen -- Perfect is the enemy of good -- and the one that really is kicking my ass today, Steve Job's famous -- Real Artists Ship -- ironic I know.

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