Tuesday, September 24, 2013

The Age of Context: Why it's headed for a bestselling future.

The Age of Context
It's fun to look at the New York Times Bestseller List like an anthropologist. Browse the titles and ask yourself, "what does this strange tribe of humans really want?"  Two things jump out at you immediately.  They are the basic questions all humans ask about their lives.  Is there life after death?  What's the future going to be like?  These have always been questions no one could really answer with authority, but that's about to change. 

You want to know about life after death? Now the bestseller, Proof of Heaven by Eben Alexander can answer that first question for you. You'll see it's No. 6 on the bestselling nonfiction list this week.  Heaven and nonfiction don't seem to go together to my mind, but obviously many people want to know about life after death.

And how about the other question -- what's the future going to be like?  There's a new book out called The Age of Context that's headed for a bestselling future, since we all want to know about what comes next and how to prepare for it. 

The book caught my attention from the very beginning when it described a future full of amazing things:  "Cars without drivers. Calendars that send messages on your behalf. Front doors that unlock and open when they see you approach."

And what does it mean for business and for you on a personal level?  In their intellectually thrilling and thoughtful book, The Age of Context, geek authors Robert Scoble and Shel Israel help you grapple with those big questions about the future -- especially the concerns with privacy and context. They answer, "what's the future going to mean to me?"   

But relax, you don't have to be a mega-nerd to understand where we're headed and how to prepare for it. They break it down for you and help you understand what context means in specific areas and then they point out the financial upside.  "All five of these forces--mobile, social media, data, sensors and location—are enjoying an economic sweet spot."

How can we participate fully in this exciting economic future?  How can we avoid the privacy pitfalls?  As you read their book, you'll suddenly realize that Robert Scoble and Shel Israel are already living in the future and they can't wait to welcome you to it. The Age of Context is the ultimate travel guide to a future you're going to navigate with ease and love living in, just as much as the authors love describing it. With Robert and Shel's insights into an amazing future,  you really will be ready to live long and prosper. 

Halley Suitt Tucker is the author of  Founders Less Than Three, a novel about startups and the fun of founding a new company that might just change the world. 

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.