Seth Godin's Publishing Pledge of Allegiance

Poke The Box from Seth Godin on Vimeo.

Here's Seth Godin on Poke The Box. Watch it if you haven't seen it yet. His new book, We Are All Weird, is even more exciting.

Been poking around Seth's Domino site. He's so RIGHT ON about publishing.

He's doing a great seminar on Monday -- be there or be square. Admission fee: buy 6 copies of his NOT-AT-ALL-WEIRD BOOK: We Are All Weird

We are reinventing what it means to be a publisher, and along the way, spreading ideas that we’re proud to spread. Our core beliefs:

-- Exceptionally high quality ideas, created without regard for what bookstores and middlemen want.
-- Ideas packaged with cogency and urgency in mind, not a word wasted, no filler.
-- Permission at the heart of the model. Ideas for our readers, not more readers for our ideas.
-- Virality first. An idea that requires a direct sale won’t thrive in a world where the most powerful ideas spread from hand to hand. Create content that works best when spread, and then package it so it’s easy to spread.
-- Reward the sneezers who stand up and spread these ideas.
-- No patience for obsolete institutions. Bestseller lists are not worth compromising for.
-- Speed triumphs. Rapid time to market, rapid evolution, rapid response to reader feedback.
-- Format agnostic. Kindle, audiobook, paperback, collectible… all good.
-- Different products for different customers. A variety of price points and formats to match audience desires.