Been poking around Seth's Domino site. He's so RIGHT ON about publishing.
He's doing a great seminar on Monday -- be there or be square. Admission fee: buy 6 copies of his NOT-AT-ALL-WEIRD BOOK: We Are All Weird
We are reinventing what it means to be a publisher, and along the way, spreading ideas that we’re proud to spread. Our core beliefs:
-- Exceptionally high quality ideas, created without regard for what bookstores and middlemen want.
-- Ideas packaged with cogency and urgency in mind, not a word wasted, no filler.
-- Permission at the heart of the model. Ideas for our readers, not more readers for our ideas.
-- Virality first. An idea that requires a direct sale won’t thrive in a world where the most powerful ideas spread from hand to hand. Create content that works best when spread, and then package it so it’s easy to spread.
-- Reward the sneezers who stand up and spread these ideas.
-- No patience for obsolete institutions. Bestseller lists are not worth compromising for.
-- Speed triumphs. Rapid time to market, rapid evolution, rapid response to reader feedback.
-- Format agnostic. Kindle, audiobook, paperback, collectible… all good.
-- Different products for different customers. A variety of price points and formats to match audience desires.